About
The sweetspot between Design, Research and Business
As a Senior Product Designer, my primary objective is to bridge the gap between business objectives and user needs through thoughtful and strategic design. I specialise in conducting user interviews, creating user flows, and designing prototypes using Figma, guided by the principles of lean startup methodologies.
Having recently completed a Power MBA in Business, I gained a profound understanding of the growth strategies of venture-backed startups such as Netflix, Waze, and Rent the Runway. This knowledge enriches my design approach, especially in fast-paced, innovative environments.
In my recent role at Florence, I played a key role in launching and scaling their worker training application. This experience allowed me to leverage my skills in a real-world setting, contributing significantly to the product's success.