As a Senior Product Designer, my primary objective is to bridge the gap between business objectives and user needs through thoughtful and strategic design. I specialise in conducting user interviews, creating user flows, and designing prototypes using Figma, guided by the principles of lean startup methodologies.

Having recently completed a Power MBA in Business, I gained a profound understanding of the growth strategies of venture-backed startups such as Netflix, Waze, and Rent the Runway. This knowledge enriches my design approach, especially in fast-paced, innovative environments.

In my recent role at Florence, I played a key role in launching and scaling their worker training application. This experience allowed me to leverage my skills in a real-world setting, contributing significantly to the product's success.

I recently reignited my love for web design using Framer, a platform for creative professionals to design and develop high-quality websites in record time. Works in progress include the launch of a published Authors website, a graduation regalia rental company and a health tech startup.

Want me to work directly with your business on a product design basis? Book a call